Every day, high-intent travellers reach checkout ready to book, only to have their payment declined. 5% of travel transactions fail due to insufficient funds, costing the travel industry billions in lost revenue. Founded in 2023, Hands In was built to help travel businesses recover these lost transactions and convert high-intent customers who would otherwise abandon their bookings.
Headquartered in London and backed by former and current executives from companies including GoCardless, Elavon and Worldpay, Hands In works with global travel brands such as Air Europa, Webjet and Sports Events 365. The company has also established partnerships with leading travel payment providers and platforms, including Outpayce, CellPoint Digital, Yuno, DEUNA, UATP and more.
The award-winning solution is pioneering a new approach to travel payments, helping businesses generate incremental revenue by recovering failed transactions and converting high-intent bookings. With split payments and decline recovery built around the way travellers actually pay, Hands In is helping shape the future of travel payments.
Awards
2023
Winner of Start-Up Innovation of the Year at Merchant Payments Ecosystem. View post
2024
- Travolution Start-Up of the Year nominee. View post
- Selected as one of the final ten startups from 350 at the Future Travel Summit. View post
- PAY360 Start-Up of the Year finalist. View post
- Shortlisted for Start-Up Pitch of the Year at the Aviation Festival. View post
- Listed as one to watch by Sifted. View post
2025
Winner of Start-Up of the Year at Aviation Festival Asia. View post
- Shortlisted in three categories at the PAY360 Awards. View finalists
- Best Initiative in Customer Experience
- Best Innovation in Retail and Merchant Payments
- Leading Industry Startup
- Featured in an interview with FinTech Futures, where Samuel Flynn spoke about building a company from scratch and balancing growth with grit as a first-time founder. Watch interview
2026 — Now
Winner of the Chairman's Award — Merchant Payments Initiative of the Year at Merchant Payments Ecosystem, alongside our partner Air Europa. View post
.png)
.png)
.jpeg)














.png)