.png)
Hands In is proud to announce that we have been named Start-Up of the Year at the World Aviation Festival Singapore, one of the aviation industry’s most influential global events.
This recognition reflects growing industry alignment around a shared challenge in travel: the need for more flexible, customer-centric split payment options that enable customers to complete high-value bookings without friction.
Across markets and regions, airlines face the same issue at checkout — bookings fail due to card limits, insufficient funds, or the complexity of paying as a group. These challenges result in soft declines, cart abandonment, and lost revenue, regardless of geography.
Hands In was built to address this problem through split payment.
By enabling customers to split a transaction across multiple cards or pay together as a group, Hands In allows airlines to recover transactions that would otherwise fail, while delivering a smoother and more inclusive payment experience for travellers.
Winning Start-Up of the Year at a truly global event like World Aviation Festival Singapore highlights that split payment is no longer a niche feature — it is a globally relevant solution to a widespread industry problem.
World Aviation Festival brings together airline leaders, technology providers, and innovators from every major region. Being recognised on this stage reflects the industry’s increasing focus on payment flexibility as a core driver of conversion, revenue recovery, and customer experience.
For Hands In, this award validates the role of split payment in modern airline commerce and the impact it can have when embedded directly within the checkout journey.
This milestone reflects the collaboration between Hands In and our airline, travel, and payment partners, who are rethinking how payments work for high-value and group bookings.
Together, we are helping airlines reduce payment-related drop-off, unlock incremental revenue, and deliver checkout experiences designed around how customers actually want to pay.
As airlines continue to scale globally and serve increasingly diverse customer needs, split payment will play a central role in enabling seamless, high-performing payment journeys.
Hands In remains focused on expanding internationally, deepening airline partnerships, and continuing to solve one of travel’s most persistent challenges.
We would like to thank the World Aviation Festival team, our partners, our clients, and the entire Hands In team for their continued support.