We’re thrilled to announce that Hands In has won the “Best Initiative in Customer Experience” award at the 2025 Pay360 Awards 🎉.
This recognition highlights the innovation and impact our team has delivered under our CEO, Samuel Flynn’s leadership in the payments space, especially for travel businesses and high-value transactions. For a startup founded in the UK in 2022, this achievement marks a milestone in our journey of reimagining how people pay together.
At Hands In, we believe that payments should never be a reason for customers to abandon a booking. In fact, travel Businesses lose ~5% of card sales due to declines from insufficient funds, card limits, and failed transactions.
Our split payments solution changes that. Whether it’s sharing the cost of flights, splitting hotel stays, or recovering declines with a secondary card, we give customers the freedom to pay their way.
The results speak for themselves. With Air Europa, one of Europe’s leading airlines, Hands In has already generated $20M+ in incremental revenue using our split payments solutions, rescued failed transactions, and made the travel checkout process smoother than ever.
2025 has also been a year of expansion for Hands In:
APAC Expansion with AsiaPay 🌏
By partnering with one of Asia-Pacific’s leading digital payment providers via AsiaPay we’ve brought split payments to merchants across hotels, attractions, and entertainment in fast-growing travel markets.
Retail Growth with Budgy Smuggler 🛍️
Our solutions are no longer just powering airlines and ticketing platforms. We’ve also entered retail, enabling customers to split the cost of lifestyle products like swimwear with Australia’s iconic Budgy Smuggler brand.
The Pay360 Awards, sponsored by Mastercard, are one of the UK’s most prestigious fintech industry events, shining a spotlight on the companies shaping the future of payments.
To be named a winner alongside global leaders and well-established innovators is not just a trophy for us, it’s validation that startups in the UK can drive meaningful change for merchants and their customers worldwide.
Winning the Pay360 Award is not the finish line, it’s just the beginning. We’re doubling down on our mission to help merchants reduce cart abandonment, capture more revenue, and deliver world-class customer experiences at checkout.
Several tier-1 airlines are getting ready to join Hands In, adding our payment tools right into their booking systems. This will help more customers finish their bookings easily and enjoy a smoother checkout experience.
These new partnerships are a big step toward bringing split payments, decline recovery, and installment options to millions of travelers around the world. Together, we’re showing that innovation in payments isn’t just about technology — it’s about giving people and businesses the freedom and flexibility to pay their way.
Here’s to more achievements, more innovation, and more partnerships that transform how the world pays together.