London, UK – 23rd September, 2025 – Hands In, the payments technology company pioneering split payment solutions, has officially entered the retail sector through a new partnership with Budgy Smuggler. The internationally recognized Australian swimwear and lifestyle brand is now using Hands In’s split group payment links to power more flexible shopping experiences. This marks Hands In’s first retail integration outside of the travel and ticketing industries, signaling its commitment to broader commercial applications.
The partnership allows Budgy Smuggler UK customers to split the cost of their custom purchases for group orders for sports teams, events, and social occasions. Whether coordinating customised matching kits for a tour, gifts for friends, or group holiday wear, customers can now invite others to contribute to the same transaction in real time.
Hands In has already established itself in the travel space, powering group and multi-card flexibility for airlines and OTAs across Europe and Latin America. With this move into retail, the company is responding to growing demand from merchants seeking to reduce cart abandonment, increase average order values, and offer more flexible payment experiences.
“This move shows that group payments aren't just for big bookings. They're for any moment people spend or shop together, no matter how funky,” said Samuel Flynn, Founder and CEO of Hands In. “Retailers like Budgy Smuggler are seeing the demand for flexibility and the power of shared purchases. We’re excited to help them get more conversions, higher order values, and fewer abandoned carts.”
Budgy Smuggler frequently receives large group orders for events, teams, and celebrations but until now, these orders typically relied on one person covering thefull amount upfront. The introduction of group payments provides a more inclusive and seamless solution.
“Budgy Smuggler customers often shop in groups, from sports teams to wedding parties, and we want to make that experience as smooth and fair as possible,” said George Taylor, General Manager Budgy Smuggler UK. “Offering group payments through Hands In allows us to meet that need with minimal operational friction.”
Hands In’s group payment tool integrates directly with Budgy Smuggler’s existing payment provider, allowing customers to select which items they wish to pay for within the group payment order. The solution is designed to be low-lift for merchants and intuitive for customers, driving higher conversion for instant captured transactions and offering an additional extra sales channel for them.
With group commerce on the rise and younger consumers embracing shared experiences and purchases, Hands In is already in talks with multiple fashion, gifting, and DTC brands looking to offer shared payment options online.
“This is just the beginning,” added Samuel Flynn. “Retailers know the pain of cart abandonment, especially on group orders. Hands In turns that friction into a feature.”
Founded in 2022, Hands In is a payments technology provider enabling group payments, multi-card payments, and real-time decline recovery. With live integrations across major travel, retail, and ticketing businesses, Hands In increases transaction success and unlocks new revenue opportunities for online merchants worldwide.
Budgy Smuggler is Australia’s leading swimwear and lifestyle brand, known for loud prints, loyal fans, and a famously cheeky voice. From sports clubs to festival goers, Budgy brings unapologetic Aussie energy to the world, one pair of smugglers at a time.